Luiz Carlos Trabuco Cappi: A Brief History of His Career with Bradesco Bank

Decades ago, in the city of Marilia, Brazil, a young man named Luiz Carlos Trabuco Cappi dreamed of working for the Bradesco Bank. When he was 17 years old, he tried his luck and submitted an application letter to the company. He was surprised when he found out that he was hired, and he was expected to report to work as soon as possible. The 17-year-old bank clerk is also studying at the FFLCH – USP Foundation School of Sociology and Politics of Sao Paulo, and it was difficult for him at first to manage his time. However, he was able to adapt to his new working and studying schedule, and he was able to graduate from the university. For more information, visit to know more.

After his graduation from the university, he focused on his career as a bank clerk, impressing his superiors every time they see him on the floor working. He would be later promoted to higher positions within the department as a sign of gratitude for his hard work. 15 years after he started working for the company, he was promoted to a high ranking position, being the marketing director of the company. One of his responsibilities is to ensure that the working relationship between Bradesco Bank and the media is always positive. He was able to do his job well, and it pleased the higher-ups. In 1992, Luiz Carlos Trabuco Cappi was promoted once again, and he was positioned as the CEO of Bradesco Vida e Previdencia.

As the CEO of one of the subsidiaries of Bradesco Bank, it became his daily routine to check out the performance of the department he is in to see what improvements should be implemented for the company to thrive. In 1999, Luiz Carlos Trabuco Cappi was promoted into the position as the executive vice president of the company. One of his accomplishments being the executive vice president of the company is putting 25% of the insurance market in Brazil under the control of Bradesco Bank. In 2009, he was chosen by the board of directors to serve as the next president of the company after the retirement of his predecessor.

2009 was a challenging year for Luiz Carlos Trabuco Cappi and the company because their target is to increase their assets. However, after further research, Luiz Carlos Trabuco Cappi managed to transform Bradesco Bank, and it became one of the most competitive businesses in the country, Visit:



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