Jose Borghi, the CEO of the Mullen Lowe Brasil ad agency, has recently been making his views clear on the way technology is changing the global economy in a way that is seeing the top global businesses in the world change on a regular basis. Starting his career as a writer with Standard Ogilvy led to the establishment of Borghi’s own ad agency that has since become one of the top companies in Brazilian advertising; working with Mullen Lowe has allowed Borghi to explore the many different ways technology is making changes to the global economy and the way customers view an individual company.
In his recent writings and interviews Jose Borghi has discussed the many changes that have taken place in the technological world over the last few years; the winner of a number of Cannes Golden Lion’s has explained technological breakthroughs have been arriving at a fast rate of numerous advances each decade. Borghi points back to the 20th century when increases in technological advances were limited to small changes made every few decades, which made it easier for companies to integrate these changes into their marketing strategies over a prolonged period of time.
Modern customers are now looking to be consistently engaged by customers at the top of their industries and those that are looking to grow a powerful following; in general, Jose Borghi believes the companies will move up and down the list of top global companies, meaning those with a strong advertising budget and powerful social media presence will continue to rise to positions of global power.
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